The Co-operative has been named as one of only five worldwide recipients of a prestigious Seafood Champion Award for 2010.
The awards are presented by Seafood Choices, an initiative of international ocean conservation organisation SeaWeb, and recognise individuals and businesses for “outstanding leadership in promoting environmentally responsible seafood”.
This year’s Seafood Champions were unveiled at the International Boston Seafood Show, the largest seafood show in North America.
The Co-operative was the only UK recipient of an award, earned in recognition of its commitment to innovation and to sourcing seafood from responsible sources.
Ned Daly, North American director for Seafood Choices, said: “The Co-operative has made real and meaningful impacts in the area of seafood sustainability.
“The innovation and passion that it brings as part of the seafood industry sets it apart from its peers